Manhattan Research found a range of online continuing-medical-education use. The group with the least reliance on the Internet for continuing medical education comprises 161,000 physicians who use the Internet for an average of 3.8% of continuing-medical-education hours. About 112,000 physicians are moderate users who are online for 10.8% of their total continuing medical education. The electronic continuing-medical-education group most dependent on the online venue account for almost 40% of toal continuing-medical-education hours online. This group comprises 145,000 physicians.
Lectures have proven to be the least effective way of educating physicians, if the goal of education is to change practices.
posted by Robert E. Sweeney, DA, MS @ 9:23 AM
1 Comments:
There are channels by which commercial companies can gain the confidence of physicians and the credible appreciation of their services and products. In my view, the use of academically-sponsored content is part of that key. While docs may use commercially sponsored CME to meet some arbitrary annual requirement, they have absolutely no confidence in or allegiance to that decision when it comes to patient care. However, if you give them content with a university seal of approval on it, then they will consider it to be credible.
Bob Sweeney, PhD
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